Best Marketing Degrees in Texas by ROI
Colleges in Texas ranked by estimated 20-year net return on investment — calculated from median graduate earnings, total attendance cost, and average student debt. Data from the U.S. Department of Education College Scorecard.
Programs in Texas
38
Colleges with salary data
Average 20-Yr Net ROI
-$26,186
Across Texas programs
Average Annual Cost
$33,000
Cost of attendance
| # | College | 20-Yr Net ROI | Median Salary | Annual Cost | Avg Debt | |
|---|---|---|---|---|---|---|
| 1 |
Texas Christian University
Grad rate: 84.7% |
+$327,940 | $74,252 | $72,778 | $19,250 | Full ROI → |
| 2 |
The University of Texas at Austin
Grad rate: 87.7% |
+$216,138 | $60,100 | $29,842 | $19,625 | Full ROI → |
| 3 |
Texas Tech University
Grad rate: 67.1% |
+$166,724 | $57,256 | $27,472 | $21,117 | Full ROI → |
| 4 |
The University of Texas at Dallas
Grad rate: 70.2% |
+$156,371 | $56,646 | $28,210 | $17,562 | Full ROI → |
| 5 |
Southern Methodist University
Grad rate: 82.8% |
+$142,557 | $67,018 | $82,532 | $20,500 | Full ROI → |
| 6 |
Texas State University
Grad rate: 56.0% |
+$120,863 | $54,764 | $26,348 | $21,500 | Full ROI → |
| 7 |
University of Houston-Downtown
Grad rate: 32.3% |
+$87,717 | $52,508 | $23,017 | $22,500 | Full ROI → |
| 8 |
Texas A&M University-College Station
Grad rate: 83.7% |
+$68,460 | $53,183 | $32,085 | $19,896 | Full ROI → |
| 9 |
University of Houston-Clear Lake
Grad rate: 52.3% |
+$57,513 | $50,477 | $23,788 | $12,500 | Full ROI → |
| 10 |
Texas A&M University-Kingsville
Grad rate: 44.8% |
+$47,202 | $50,635 | $22,262 | $27,000 | Full ROI → |
| 11 |
University of Houston
Grad rate: 64.0% |
+$41,206 | $50,244 | $25,056 | $17,370 | Full ROI → |
| 12 |
Prairie View A & M University
Grad rate: 42.4% |
+$29,398 | $50,889 | $25,958 | $33,000 | Full ROI → |
| 13 |
Lamar University
Grad rate: 37.4% |
+$20,716 | $47,361 | $21,626 | N/A | Full ROI → |
| 14 |
University of Phoenix-Texas
Grad rate: 12.2% |
+$15,015 | $45,793 | N/A | $45,070 | Full ROI → |
| 15 |
The University of Texas at Arlington
Grad rate: 55.1% |
-$4,171 | $48,101 | $25,265 | $18,616 | Full ROI → |
How ROI is calculated
20-Year Net ROI = Gross Earnings (salary × 20) − Total Degree Cost (annual cost × programme years) − Debt Payoff (avg debt × 1.35) − Baseline Opportunity Cost ($42,000 × 20 = $840,000)
A positive ROI means a degree in this field pays off relative to entering the workforce without one. Data from the U.S. College Scorecard.
Find Best Marketing Degrees by State
Browse Marketing programs ranked by 20-year ROI in every state that offers this degree.