Best Marketing Degrees in the US by ROI

Top colleges ranked by estimated 20-year net return on investment across all active states. Data from the U.S. Department of Education College Scorecard.

Programs Analyzed

465

Colleges with salary data

Average 20-Yr Net ROI

-$22,335

Across all programs

Average Annual Cost

$36,725

Cost of attendance

#	College	State	20-Yr Net ROI	Median Salary	Annual Cost	Avg Debt
1	University of Pennsylvania Grad rate: 96.5%	PA	+$660,561	$93,351	$85,738	$17,412	Full ROI →
2	University of Wisconsin-Madison Grad rate: 89.3%	WI	+$466,465	$72,261	$27,770	$20,500	Full ROI →
3	Georgetown University Grad rate: 95.0%	DC	+$429,386	$81,556	$84,696	$17,000	Full ROI →
4	Point Loma Nazarene University Grad rate: 74.8%	CA	+$407,044	$73,685	$56,664	N/A	Full ROI →
5	University of Illinois Urbana-Champaign Grad rate: 84.8%	IL	+$391,144	$69,334	$32,134	$20,000	Full ROI →
6	Brigham Young University Grad rate: 80.4%	UT	+$379,829	$65,876	$20,879	$10,500	Full ROI →
7	University of Minnesota-Twin Cities Grad rate: 84.6%	MN	+$354,915	$67,084	$29,013	$22,750	Full ROI →
8	San Jose State University Grad rate: 66.2%	CA	+$354,440	$64,861	$25,695	N/A	Full ROI →
9	University of Connecticut-Waterbury Campus Grad rate: 59.7%	CT	+$347,561	$65,039	$20,917	$21,889	Full ROI →
10	University of Connecticut-Avery Point Grad rate: 57.8%	CT	+$344,817	$65,039	$21,603	$21,889	Full ROI →
11	Lehigh University Grad rate: 90.2%	PA	+$338,099	$75,794	$77,515	$20,534	Full ROI →
12	University of Connecticut-Hartford Campus Grad rate: 63.9%	CT	+$331,105	$65,039	$25,031	$21,889	Full ROI →
13	University of Maryland-College Park Grad rate: 88.9%	MD	+$329,806	$65,525	$28,073	$21,038	Full ROI →
14	Texas Christian University Grad rate: 84.7%	TX	+$327,940	$74,252	$72,778	$19,250	Full ROI →
15	University of Connecticut-Stamford Grad rate: 59.5%	CT	+$320,281	$65,039	$27,737	$21,889	Full ROI →
16	Walsh College	MI	+$318,647	$58,955	N/A	$15,150	Full ROI →
17	Michigan State University Grad rate: 81.9%	MI	+$310,968	$65,267	$30,528	$23,896	Full ROI →
18	University of Delaware Grad rate: 79.2%	DE	+$309,882	$65,051	$29,347	$25,000	Full ROI →
19	University of Connecticut Grad rate: 83.5%	CT	+$284,941	$65,039	$36,572	$21,889	Full ROI →
20	Miami University-Oxford Grad rate: 81.3%	OH	+$275,017	$64,677	$37,218	$21,963	Full ROI →
21	Utah Valley University Grad rate: 40.0%	UT	+$272,292	$59,462	$15,172	$12,044	Full ROI →
22	University of Florida Grad rate: 90.7%	FL	+$269,359	$60,863	$21,719	$15,574	Full ROI →
23	James Madison University Grad rate: 81.0%	VA	+$268,564	$62,891	$30,213	$21,040	Full ROI →
24	Arizona State University Digital Immersion Grad rate: 27.4%	AZ	+$255,025	$55,865	N/A	$16,500	Full ROI →
25	University of Arizona Grad rate: 66.9%	AZ	+$249,919	$61,698	$28,543	$22,125	Full ROI →
26	University of Oklahoma-Norman Campus Grad rate: 75.7%	OK	+$232,583	$60,847	$28,833	$21,500	Full ROI →
27	Washington State University Grad rate: 62.0%	WA	+$230,384	$60,301	$27,176	$19,949	Full ROI →
28	Villanova University Grad rate: 91.5%	PA	+$229,517	$71,469	$80,866	$26,962	Full ROI →
29	Central Michigan University Grad rate: 61.8%	MI	+$228,150	$60,524	$26,470	$27,000	Full ROI →
30	Boston College Grad rate: 91.0%	MA	+$226,208	$71,262	$83,683	$18,000	Full ROI →
31	The University of Texas at Austin Grad rate: 87.7%	TX	+$216,138	$60,100	$29,842	$19,625	Full ROI →
32	Virginia Polytechnic Institute and State University Grad rate: 86.3%	VA	+$214,465	$60,650	$32,040	$22,500	Full ROI →
33	Bowling Green State University-Main Campus Grad rate: 62.1%	OH	+$214,310	$60,200	$29,238	$24,250	Full ROI →
34	San Diego State University Grad rate: 78.1%	CA	+$211,122	$59,040	$27,357	$15,000	Full ROI →
35	Ohio State University-Main Campus Grad rate: 87.9%	OH	+$206,562	$59,623	$29,320	$21,198	Full ROI →
36	Ohio University-Eastern Campus Grad rate: 18.0%	OH	+$202,438	$55,862	$10,263	$25,000	Full ROI →
37	Ohio University-Lancaster Campus Grad rate: 13.1%	OH	+$202,422	$55,862	$10,267	$25,000	Full ROI →
38	Ohio University-Southern Campus Grad rate: 20.4%	OH	+$201,902	$55,862	$10,397	$25,000	Full ROI →
39	Ohio University-Chillicothe Campus Grad rate: 15.4%	OH	+$199,986	$55,862	$10,876	$25,000	Full ROI →
40	Binghamton University Grad rate: 83.2%	NY	+$199,777	$59,304	$29,657	$20,500	Full ROI →
41	Ohio University-Zanesville Campus Grad rate: 18.2%	OH	+$199,650	$55,862	$10,960	$25,000	Full ROI →
42	Santa Clara University Grad rate: 88.5%	CA	+$195,436	$68,656	$77,768	$19,712	Full ROI →
43	Morehead State University Grad rate: 47.5%	KY	+$190,603	$57,830	$22,758	$25,900	Full ROI →
44	North Carolina A & T State University Grad rate: 55.9%	NC	+$189,263	$57,147	$19,180	$27,375	Full ROI →
45	University of Washington-Bothell Campus Grad rate: 68.5%	WA	+$188,251	$57,329	$24,462	$15,171	Full ROI →
46	University of Washington-Tacoma Campus Grad rate: 58.5%	WA	+$187,987	$57,329	$24,528	$15,171	Full ROI →
47	University of Michigan-Dearborn Grad rate: 56.3%	MI	+$187,106	$57,437	$22,435	$23,625	Full ROI →
48	Plymouth State University Grad rate: 49.2%	NH	+$184,431	$58,866	$29,257	$26,563	Full ROI →
49	Elon University Grad rate: 83.1%	NC	+$178,599	$64,255	$59,369	$21,500	Full ROI →
50	University of Georgia Grad rate: 87.6%	GA	+$172,696	$57,472	$27,436	$20,000	Full ROI →

How ROI is calculated

20-Year Net ROI = Gross Earnings (salary × 20) − Total Degree Cost − Debt Payoff (×1.35) − Baseline Opportunity Cost ($42,000 × 20). Data from the U.S. College Scorecard.

Find Best Marketing Degrees by State

Browse Marketing programs ranked by 20-year ROI in every state that offers this degree.