Best General Sales, Merchandising and Related Marketing Operations Degrees in the US by ROI
Top colleges ranked by estimated 20-year net return on investment across all active states. Data from the U.S. Department of Education College Scorecard.
Programs Analyzed
26
Colleges with salary data
Average 20-Yr Net ROI
+$98,018
Across all programs
Average Annual Cost
$34,209
Cost of attendance
| # | College | State | 20-Yr Net ROI | Median Salary | Annual Cost | Avg Debt | |
|---|---|---|---|---|---|---|---|
| 1 |
Baylor University
Grad rate: 80.8% |
TX | +$826,585 | $98,739 | $70,130 | $20,500 | Full ROI → |
| 2 |
Western Governors University
Grad rate: 50.6% |
UT | +$525,836 | $72,823 | $14,464 | $24,272 | Full ROI → |
| 3 |
William Paterson University of New Jersey
Grad rate: 51.9% |
NJ | +$335,480 | $64,085 | $26,555 | N/A | Full ROI → |
| 4 |
Purdue University-Main Campus
Grad rate: 83.1% |
IN | +$277,299 | $61,688 | $22,567 | $19,402 | Full ROI → |
| 5 |
Bellevue University
Grad rate: 49.2% |
NE | +$242,606 | $62,468 | $33,315 | $24,810 | Full ROI → |
| 6 |
University of Minnesota-Twin Cities
Grad rate: 84.6% |
MN | +$225,373 | $60,455 | $29,013 | $20,500 | Full ROI → |
| 7 |
Kennesaw State University
Grad rate: 47.2% |
GA | +$205,115 | $58,580 | $24,618 | $20,750 | Full ROI → |
| 8 |
University of Akron Main Campus
Grad rate: 48.0% |
OH | +$169,655 | $57,250 | $24,555 | $27,500 | Full ROI → |
| 9 |
University of Houston
Grad rate: 64.0% |
TX | +$168,018 | $57,049 | $25,056 | $24,250 | Full ROI → |
| 10 |
Weber State University
Grad rate: 42.6% |
UT | +$141,397 | $53,553 | $16,172 | $18,500 | Full ROI → |
| 11 |
University of Wisconsin-Madison
Grad rate: 89.3% |
WI | +$138,879 | $55,958 | $27,770 | $21,630 | Full ROI → |
| 12 |
CUNY Bernard M Baruch College
Grad rate: 72.8% |
NY | +$125,378 | $51,638 | $13,521 | $9,850 | Full ROI → |
| 13 |
West Chester University of Pennsylvania
Grad rate: 70.7% |
PA | +$125,304 | $53,777 | $27,559 | N/A | Full ROI → |
| 14 |
Fordham University
Grad rate: 81.8% |
NY | +$108,256 | $62,883 | $77,351 | N/A | Full ROI → |
| 15 |
SUNY Old Westbury
Grad rate: 47.4% |
NY | +$103,725 | $52,464 | $19,934 | $19,125 | Full ROI → |
| 16 |
University of Wisconsin-Oshkosh
Grad rate: 57.7% |
WI | +$95,703 | $52,184 | $19,063 | $23,500 | Full ROI → |
| 17 |
Tuskegee University
Grad rate: 61.8% |
AL | +$21,734 | $53,294 | $41,924 | $27,000 | Full ROI → |
| 18 |
State University of New York at Plattsburgh
Grad rate: 61.7% |
NY | +$8,340 | $47,900 | $27,415 | N/A | Full ROI → |
| 19 |
St. Thomas Aquinas College
Grad rate: 58.0% |
NY | -$2,100 | $52,232 | $51,685 | N/A | Full ROI → |
| 20 |
Rochester Institute of Technology
Grad rate: 71.5% |
NY | -$10,968 | $57,454 | $71,714 | $24,587 | Full ROI → |
| 21 |
University of Wisconsin-Stout
Grad rate: 52.2% |
WI | -$108,572 | $42,650 | $21,618 | $26,000 | Full ROI → |
| 22 |
University of South Carolina-Columbia
Grad rate: 78.0% |
SC | -$164,981 | $42,005 | $32,840 | $24,979 | Full ROI → |
| 23 |
University of Hartford
Grad rate: 57.6% |
CT | -$191,122 | $46,721 | $62,273 | $27,000 | Full ROI → |
| 24 |
Long Island University
Grad rate: 51.8% |
NY | -$231,416 | $40,913 | $52,419 | N/A | Full ROI → |
| 25 | Stevens-The Institute of Business & Arts | MO | -$278,420 | $33,592 | $27,565 | N/A | Full ROI → |
| 26 |
Wade College
Grad rate: 43.6% |
TX | -$308,632 | $35,427 | $28,347 | $47,248 | Full ROI → |
How ROI is calculated
20-Year Net ROI = Gross Earnings (salary × 20) − Total Degree Cost − Debt Payoff (×1.35) − Baseline Opportunity Cost ($42,000 × 20). Data from the U.S. College Scorecard.
Find Best General Sales, Merchandising and Related Marketing Operations Degrees by State
Browse General Sales, Merchandising and Related Marketing Operations programs ranked by 20-year ROI in every state that offers this degree.